Campaigner Software Review: Rating, Pricing & Pros and Cons

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Campaigner offers important features to major firms that other email marketing software programmes do not, such as autoresponders and automation workflows. Campaigners can help midsize and large organisations integrate with social media and optimise bespoke features. In this article, we will be giving a review of what a campaigner is, the pros and cons of a campaigner, usability, features, prices, plans and customer service.

What exactly is a Campaigner?

Campaigner is an email marketing tool designed for marketers to assist small, medium, and large organisations in strengthening client relationships and driving sales. Campaigner provides advanced features such as industry-leading A/B split testing, workflows, API integration, segmentation, detailed reporting, and responsive design, according to the vendor’s value proposition, to provide corporate-level senders with the functionality they need to effectively track and monitor email marketing campaigns.

How to Begin with Campaigner 

The process of creating an account in campaigner is simple and this review will help you out with it You verify your email address, create a password, enter your credit card information, and you’re ready to go. Campaigner does not have a free tier; however, your first 30 days include a full-featured trial.

The user interface of Campaigner is simple to use. In the top left corner, a three-dash “hamburger” menu icon provides essential shortcuts for launching a campaign, importing contacts, setting an autoresponder, initiating an A/B split test, or generating a new signup form. When you log in, the dashboard displays important information. 

This covers recently adjusted campaigns, contact growth, campaign activity, and your current plan status. From there, you may double-check your contacts or fine-tune your marketing. The Dashboard, Campaigns, Library, Contacts, Lists, Autoresponders, Experiments, Forms, Workflow, and Reports are among the key categories presented at the top of the website. Because Campaigner divides and specifies each category, it is simple to go into specific activities.

Usability of Campaigner

The drag-and-drop editor in Campaigner is simple to integrate into your regular workflow. You may personalize emails with your company’s colours, photos, and logo using over 900 templates. The platform is very simple to use, with all of the tools organised into a set of logical drop-down choices at the top of the screen. 

Even inexperienced users should have no trouble finding what they’re looking for. Campaigner has over 900 themes to choose from, and its drag-and-drop editor allows you to swiftly create visually appealing emails. The campaigner is the source of the information.

Furthermore, Campaigner’s Reputation Defender helps to protect your brand’s image. 

This technology can boost campaign engagement, deliverability, and ROI while guaranteeing your emails are delivered to authentic addresses and not compromised. Even if you’re new to email marketing, this makes campaign management a breeze.

Features of Campaigner 

In this section, we will review some of the features of campaigner software. Some of these include

#1. Workflows 

The visual workflow builder in Campaigner can help you better engage with your target customers while enhancing the efficiency of your campaign. With Campaigner’s drag-and-drop workflow builder, you can develop complicated email automation sequences. This powerful kind of automation allows you and your team to customise your workflows while nurturing leads, winning customers, encouraging repeat business, and converting loyal customers into brand ambassadors. 

If you utilise several triggers throughout the buyer journey, your emails will go out automatically for crucial events, such as a customer’s first sign-up, future purchases, and other interactions with your brand, or based on metrics you select, such as conversion values or contact fields. You may personalise your marketing strategies to where a receiver is in the sales funnel by customising messaging based on where they are in the customer journey.

#2. Autoresponders 

Autoresponders are emails that are sent instantly in response to particular triggers. For example, if a customer replies to your email, Campaigner’s reactive message automation guarantees they aren’t left wondering if you ever got their email.

If a customer takes another specified action, such as making a purchase or requesting a demo, they can receive an automated thank-you message, welcome email, purchase confirmation, or whatever automated response you’ve configured. 

To lower cart abandonment rates, you can also generate recurrent messages to contact your clients, drawing their attention to renewal notices or incomplete transactions. Campaigner’s autoresponders allow you to personalise email messages for client milestones such as birthdays and anniversaries. This allows you to keep your clients’ attention in your emails, regardless of how extensive your email marketing contact list is.

#3. Split Testing (A/B)

A/B split testing improves email engagement, interactions, and conversions. With this tool, you may make changes to an email and test whether the version provides a better overall experience for readers. You can, for example, experiment with alternative subject lines, email design, “from” name, and call to action. Campaigners will then determine which version produces the best results and send it to subscribers. It can also identify when to send the email for the best open rates based on the test emails. 

#4. Editor’s Full Email 

Tables and customizable elements are among the capabilities available in Campaigner’s email editor. You may construct eye-catching email campaigns using a drag-and-drop editor, plain text, or HTML, or you can build on Campaigner’s ready-made templates. These templates are entirely responsive across all devices, allowing you to create emails on your PC, smartphone, or tablet. Don’t know how to write a professional-looking email that will entice readers? Campaigner offers video instructions on how to use its editing tools to send high-quality emails while keeping the process simple.

Campaigner’s Pricing and Plans 

Campaigner has updated its pricing and plan structure, reducing its offerings to three basic tiers. The new SMS and email marketing bundles, as well as e-commerce packages, follow the same three-plan structure. Campaigner’s pricing has also increased. That’s understandable, but it also no longer allows you to send an unlimited number of email messages per month. Instead, your send limit is limited to six times the number of contacts in your subscription. So, if your Starter package has 5,000 contacts, you’re limited to 30,000 emails.

Furthermore, Campaigner previously offered a £16 entry-level membership with a limited feature set and a database of 1,000 contacts. That plan was an excellent starting point for extremely small firms, but it is no longer available. With that tier gone, Campaigner’s £47 per month Starter plan is the cheapest email-only plan available. This gives you the ability to manage up to 5,000 contacts, as well as segmentation, A/B testing, email HTML code editing, access to the drag-and-drop editor, and over 900 prebuilt email templates to use and customise. Emails sent through this tier continue to bear the Campaigner logo.

The Essential tier is £142 per month. This package increases your contact list to 25,000 subscribers, removes Campaigner branding, provides e-commerce interfaces, and localises emails to allow consumers to communicate in their preferred language. The Advanced plan (£518 a month) provides 100,000 contacts, the ability to construct automated workflows, and API access to better integrate with consumer data.

Email and SMS packages include all of the above-mentioned email functions, as well as unique SMS tracking and marketing solutions. A free phone number, 1,000 SMS sends, recurring SMS campaigns, personalised SMS content, segmentation, and geolocation targeting are among the benefits. For an extra £36 per month, you can add these capabilities to any of the three pricing tiers.

The Starter package for e-commerce costs £64 per month and includes unlimited contacts with a 30,000-email restriction. It also integrates with Magento and Shopify. Essential (£80 per month) and Advanced (£120 per month) perform the same thing, but with a 45,000 and 75,000 email limit, respectively. If you require a customised plan, please contact Campaigner for a quote.

Pros and Cons of Campaigner

The following are listed in this section of the review: the advantages and disadvantages of using campaigner software 


#1. Customizable Feature 

Email automation, reports, personalisation, and experimentation are just a few of the customizable capabilities offered by Campaigner. You can, for example, automate responses, test subject lines, and segment your contacts to send a flawless email that’s fine-tuned to attract your target customer’s attention.

#2. Automated Workflow 

Campaigner’s automated workflows allow you to dedicate your time to the areas of your organisation that require it the most. Built-in marketing automation automates the exact emails sent to a certain group and at what time, without you having to watch every stage.

#3. Social Media Integration 

Using a multichannel marketing strategy, you can insert your company’s social media feeds directly into your emails, increasing engagement.

Customer Service and Knowledge Base at Campaigner 

Campaigner has a robust support structure in place to help you with your marketing projects. A handy headphones symbol at the top of the page allows you to ping live chat for immediate assistance or submit an email for future assistance. 

Furthermore, help is available 24 hours a day, seven days a week, which is great. HubSpot and Zoho Campaigns are two more companies that provide 24/7 support. The service’s resource centre includes a large knowledge base with information on common campaign tasks.

To name a few, these include beginning a fresh email campaign, building a mailing list, and personalising emails with Merge Fields. You can also learn more about a specific topic by watching webinars. If you can’t find what you’re looking for in the Popular section, type your query or key terms into the search area.

Campaign Creation in Campaigner 

Create, choose recipients, schedule, send, resend, delete, copy, and categorise campaigns on the Campaign tab. Selecting a new campaign opens the template page with over 40 campaign templates. These can be customised with 12 layouts, including promotion, blog, newsletter, and e-commerce.

While designing an email template, use the drag-and-drop tool to move images, adjust links, and add stuff. You can also add text, video, social links, captions, theme backgrounds and colour alignments, margins, dividers, and layouts. Templates place restrictions on custom email design, but there are other options. 

Test your template in preview mode on desktop and mobile devices after creating it. Campaigner lets you edit and build HTML templates. Campaigner and Mailchimp are appealing since they offer templates to avoid HTML tweaking. The templates should offer several marketing options. HTML can be used if you need more. 

Email marketers may add several useful features to boost reach and accessibility. Examples include auto-replies, tracking email responses, and browser links to view emails online instead of in their inboxes. This is great for detailed, graphic designs. Campaigner lets you segment receivers for split testing. 

This lets you test campaign variations to identify which works best with a given audience. Start by segmenting your audience or email lists. Change the subject line, preheader, name, and email address to test a campaign afterwards. You can enable conversion monitoring, Google Analytics, or tracked links before sending messages.

After sending emails or newsletter campaigns, the Reports page lets you track their progress. The left side menu lets you analyse click, open, reply, and unsubscribe report categories. Mobile subscriptions versus desktop subscribers are shown in a useful pie graph.

Campaigner’s dashboard is prettier and easier to use than GetResponse’s. The dashboard’s Contact Growth Summary shows contacts’ three-month campaign interactions. This snapshot counts hard and soft bounces and subscribers and unsubscribers.

Campaigner Handles Unsubscribers in What Way?

After opting in, Campaigner provides several unsubscribe alternatives from which you can pick based on your interests. For example, depending on the nature of your business, you can provide an unsubscribe option for all mailing lists or simply specific mailing lists.

What Is the Best Use for a Campaigner?

Campaigner is an effective solution for medium enterprises with large contact lists or high email marketing tempos.

What Exactly Is a Creative Campaign?

A creative campaign is a type of ad campaign that uses an unusual idea or concept to market a product or service uniquely. It is frequently generated in response to a customer brief.

How Can I Make a Sample Ad Campaign?

There are four major steps to designing an ad campaign:

  • Determine Your Target Market
  • Understand Your Product or Service
  • Choose the Best Medium for Spreading Your Message 
  • Create an Appropriate Message

How Do You Write a Campaign Advertisement Script?

Understanding the target audience, keeping the script simple and clear, using powerful and memorable language, including a strong call to action, and using visual aids such as storyboards to ensure the commercial’s look effectively communicates the desired message are some tips for writing effective TV commercial scripts.


Campaigner is an effective solution for medium enterprises with large contact lists or high email marketing tempos. Its user-friendly interface, sophisticated email marketing control panel, support options, and extensive knowledge base make it our Editors’ Choice for conventional email marketing automation. In terms of design and functionality, HubSpot Marketing edges out Campaigner, whereas Salesforce Pardot is a more robust, large-scale marketing solution. Campaigner, on the other hand, is a recommended service that your organisation can rely on for bulk email tactics and powerful automation. With this review done on campaigner, you can decide which plan is best for you and your business. 


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