Marketing is a field that revolves around concepts. Marketing positions are nearly entirely filled by creative people, from the lowest to the top of the food chain. Additionally, marketing as a profession promises thrills at every turn, as well as the opportunity to rise quickly through the ranks and earn a good salary. A marketing degree will, of course, appeal to many businesses, but it isn’t the only qualification that can lead to a career in marketing. Marketing attracts graduates from a wide range of academic backgrounds, and degrees in English, communications, business, IT, math, statistics, and management are all considered relevant. If you’re considering a career in marketing, look into the marketing graduate scheme that might put you in the driver’s seat for a successful career. Here’s what you’ll need to know about the sports, sales, and marketing graduate scheme.
What Does a Typical Sales and Marketing Graduate Scheme Look Like?
As a result, graduate programs in marketing cover a wide range of topics. However, one feature that many shares is the fact that once the scheme is completed. There is frequently plenty of room for rapid advancement and ladder climbing.
The majority of sales and marketing graduate scheme emphasize on-the-job training, with participants pushed right into the deep end. Internships are a common sort of scheme, particularly in marketing departments of large, well-known companies.
Other Sales and marketing graduate scheme, such as public relations, public affairs, and advertising, may, on the other hand, welcome successful candidates to join as assistants. Although these programs are low-paying, they provide graduates with valuable insight into the sector as well as opportunities to network.
Expected salary
Sales and graduate marketing positions frequently start with attractive compensation. It’s not uncommon for people to advance swiftly from juniors to seniors, executives, and managers. Some may even move to the position of Director, which pays the most in the industry.
However, many people working in marketing can expect to make around £45,000 on average. Automobiles, television, and the alcohol industry are recognized for paying the highest wages. Take a look at our comprehensive guide on marketing wage expectations.
Career progression
Depending on the precise role that the sales marketing graduate scheme chooses, they will end up on very diverse trajectories. Graduates in advertising, for example, may start by developing ideas before assuming the lead on specific projects.
You’ll be in good shape to move through the organization if you can consistently demonstrate your capacity. To be innovative and think outside the box. Regardless of what specific area of marketing you’re working in.
Top firms
Every business needs marketing, and many have an entire department dedicated to activities like brand promotion, concept generation, and design. You can bet that whichever company you have in mind engages in marketing, whether in-house or by outsourcing to other companies.
Many current digital agencies can assist in this area. Marketing is a top focus for these businesses, and they frequently handle marketing chores for a number of different clients at the same time.
Departments you can dip into
Advertising, account planning, market research, public relations, copywriting, public affairs, media, law, television, and hospitality are just a few of the professions. The options are truly limitless. Thus, you only need to be familiar with the fundamentals of marketing and understand what it takes to thrive and advance in the field.
What an ideal candidate looks like
Whether a graduate is pursuing a career in public relations or a position in television. They will be expected to have a creative streak. Marketing is a field that thrives on new ideas, and companies are looking for graduates who can bring new perspectives to the table.
Companies value employees that are aware of their environment. A firm will quickly evaluate a candidate as a prospective prospect if he or she is aware of the current societal trends.
Communication abilities, as well as the ability to work under pressure (deadlines are a huge deal in marketing) and respond to a variety of tastes and desires in different contexts, are all desirable.
If you’re still in school, there are plenty of student jobs that can help you develop the kinds of talents that marketing recruiters want to see on your resume.
Sports Marketing Graduate Scheme
The sports marketing graduate scheme is concerned with the application of marketing principles to the promotion of sporting events and teams. As well as the promotion of products and services via sports practice is known as “marketing through sports.” In general, sports marketing adheres to the four P’s Product, Price, Promotion, and Place while some sports marketers include an extra four P’s: Planning, Packaging, Positioning, and Perception. The “Sports Marketing Mix” refers to the combination of these factors.
Since the 1980s, sports marketing graduate schemes through sports has been increasingly popular. Companies promote products and services in this section of marketing by sponsoring teams and athletes, airing television or radio adverts during sporting events, or purchasing advertisements at sporting venues. Financial services corporations, Internet service providers, and even Internet shops have sponsored sports teams and athletes. There is no shortage of marketing options for sports athletes who become great personalities, such as Tiger Woods or David Beckham.
Sports broadcasting and advertising, sponsorships, player endorsements, periodicals, mobile media, and licensing are all subjects in sports marketing. Sports marketing typically involves the following participants, according to the International Journal of Sports Marketing & Sponsorship:
- Fans and customers
- Performers and endorsers
- Teams and clubs
- Leagues and competitions
- Sponsors and properties
- Retailers and merchandisers
- Suppliers and intermediaries
- Broadcasters and the media
- Governing bodies and representative associations
- Economic and social development initiatives
- Betting and gambling services
- Sportswear manufacturers
- Gaming and collecting groups
Education
The majority of sports marketing professionals have a bachelor’s degree, and many employers prefer that their employees obtain an MBA at some point throughout their careers. While the Bureau of Labor Statistics does not collect data for sports marketers as a separate occupation. They do note that 71% of marketing professionals have a bachelor’s degree, with 25% having a master’s degree.
Applying marketing theory to the sports industry environment, developing sports marketing strategies, using quality-tracking tools to track progress, understanding financial and legal issues in sports, developing sports-oriented creative content, and other topics are covered in sports marketing degree programs. Internships and practicums are common in these programs, and many of them give valuable hands-on experience that can lead to job opportunities following graduation.
Although sports marketing programs were once rare, they are increasing in popularity. A sample of related degree programs appears below:
- Bachelor of Business Administration, Sports Business Concentration
- Bachelor of Science in Kinesiology Sports Marketing and Management
- Master of Science in Kinesiology, Emphasis in Sport Management
- Bachelor of Science in Sports Management or Administration
- Masters of Business Administration in Sports Business
- Doctor of Philosophy in Human Performance, Emphasis in Sport Management
- Bachelor of Science in Sports Marketing
- Bachelor of Business Administration, Sports Sponsorship & Sales
The ideal sports marketing graduate will have a solid grounding in economics, understand business, sales, and marketing issues, be able to demonstrate knowledge of the law and ethics as they apply to sports marketing, be able to manage marketing and human resources and have some personal sales ability.
9 Marketing Graduate Schemes
#1. Virgin Media Commercial Marketing Graduate Scheme
Virgin Media is a telecommunications firm based in the United Kingdom that offers telephone, television, and internet services.
Also, Virgin Media is a well-known brand in the UK, and this graduate scheme will allow you to work at the cutting edge of the entertainment business. Assisting in the creation of award-winning campaigns. Also, marketing and Commercial are the two primary areas of business where you will be working on the plan. The program is two years long and takes place in Hammersmith, London. You’ll earn £29k per year, plus a £2k welcome bonus and other perks.
#2. Newton Europe Graduate Scheme
Newton is an operational improvement expert headquartered in the United Kingdom. Also, their graduate program is based in Kingston Bagpuize, Oxfordshire, where they have their head office. Hence, with Newton Europe, you will participate in a series of three-to-six-month assignments in one of three functions: operations, people and marketing, or information technology. More so, this will allow you to offer value, develop new skills, and gain on-the-job experience in a growing entrepreneurial company.
They offer a competitive pay range of £31,000 to £34,000, with a £3,000 welcome bonus.
#3. Tesco Business Graduate Programme 2023
Welwyn Garden City is home to the Tesco Business sports marketing Graduate scheme. Additionally, their two-year curriculum is designed to give you a diverse range of business experience early in your career.
Tesco allows you to work in various parts of the company during the program. Providing you with the broadest possible exposure in areas that require your specific skill set the most.
You will be able to participate in a range of jobs in their distribution, store, and online channels, ranging from marketing and food purchasing to CSR and supporting operations.
You will either be supporting an important project or working in a role that will make a good difference to your customers, colleagues, and communities, according to the scheme.
It comes with a competitive starting salary of £28,000.
Learn more about Tesco’s business graduate program.
#4. Associated British Foods Marketing Scheme
faucets from Pexels contributed to this photo. Associated British Foods, headquartered in London, is a British multinational food processing and retailing firm.
ABF offers a two-year program that allows you to obtain marketing experience in at least two different firms and jobs.
You’ll have the chance to project manage the creation of new goods, brief new packaging designs and execute marketing campaigns across digital, print, television, and radio.
You’ll be responsible for analyzing, comprehending, and interpreting brand performance data and making recommendations to the rest of the company in order to meet commercial goals.
#5. Centrica Marketing Graduate Role
Centrica is a multinational energy and services corporation headquartered in Windsor, Berkshire, United Kingdom.
The scheme includes four assignments in which you will learn everything you need to know about marketing products and companies such as British Gas, Hive, and Local Heroes. You’ll study crucial commercial marketing skills and gain experience designing strategies and project plans as part of the process.
Commercial, Brand, Product Development, Customer Marketing, Advertising, Sales, and Digital Advertising are just a few of the teams you might potentially join. Furthermore, our responsibilities could include everything from getting client feedback to creating content for TV and social media campaigns.
#6. GlaxoSmithKline Future Leaders in Commercial Management
Centrica is a multinational energy and services corporation headquartered in Windsor, Berkshire, United Kingdom.
The scheme includes four assignments in which you will learn everything you need to know about marketing products and companies such as British Gas, Hive, and Local Heroes. You’ll study crucial commercial marketing skills and gain experience designing strategies and project plans as part of the process.
Commercial, Brand, Product Development, Customer Marketing, Advertising, Sales, and Digital Advertising are just a few of the teams you might potentially join. In fact, our responsibilities could include everything from getting client feedback to creating content for TV and social media campaigns.
#7. PepsiCo Future Leaders Programme, Commercial (Marketing)
PepsiCo, Inc. is a multinational food, snack, and beverage firm based in the United States. More so, you’ll rotate through three roles over three years as part of their Future Leaders Programme in Commercial Marketing, including shopper marketing, franchise marketing, brand management, account management, and digital marketing.
For the duration of the program, you will receive a clear training package, personalized support, and a mentor from the Marketing leadership team. Also, they provide a competitive starting pay of £30,000 per year.
#8. Procter & Gamble – Marketing Graduate Role
The Procter & Gamble Company is a multinational consumer goods firm based in the United States. Additionally, you will work on one of their brands as a marketing graduate, establishing marketing strategies and identifying specific marketing techniques based on consumer, shopper, and customer insights.
Full-time positions are available in their Weybridge (London) headquarters, with start dates beginning in 2023.
You will be working full-time in marketing from the start, managing work on one of their worldwide brands. They provide candidates with both formal training and day-to-day mentorship from your manager.
FAQs
Are marketing graduates in demand?
Despite a slow job market, marketing graduates are still in demand. All successful businesses invest in marketing. Also, marketing graduates are fortunate because they can choose from any industry.
Is marketing degree useless?
One article from Business Insider named marketing degrees in its list of the 10 most useless graduate degrees. It should come as no surprise because with over 40 million Americans holding student debt according to CNN, the country does indeed have an issue with useless degrees.
Is marketing hard to study?
Marketing is among the most difficult majors. It’s all about data collection and analysis, learning how to develop effective communication and marketing strategies, the four P’s (place, price, promotion, product), and so much more.
