How To Set Achievable Business Goals 2023

Photo by Ketut Subiyanto

Setting achievable business goals might help you be more productive as a business owner or employee. These objectives can assist your organisation in focusing on the necessities and the target for the following term, whether it is a month, a financial quarter, or a year.

This article describes business goals and offers helpful hints for developing both short-term and long-term business objectives.

What are Business Goals?

Business goals are the aspirations of a corporation within a specific time frame. Here are several examples:

  • Long-term goals for the entire company: ‘raise turnover by 50% in the next two years.’
  • Weeks-long goals for a certain business sector: ‘Over the next month, human resources should aim for 90% employee satisfaction.’
  • Quarterly goals for a specific employee: a salesperson may be assigned a 20% increase in sales by the end of the next quarter.

There are numerous reasons to establish corporate objectives. You can use them to motivate your employees, track company progress, and speed up growth. Furthermore, well defined goals show employees’ expected contributions in the future and ensure the organisation is on track.

What are Achievable Business Goals?

Achievable business goals are aims set by a company for a certain time period, such as a quarter or year. They are neither speculative nor optimistic expectations. When defining achievable goals for your organisation, it is critical to make them clear and demanding.

Why are Business Goals Important?

A company without definable goals is akin to a ship without a rudder. Business objectives provide a clear direction and set achievable targets. They provide you and your staff with something worthwhile to aim for and feel enthusiastic about. Companies that do not implement them tend to stagnate.

Setting goals will provide you with a clear direction and assist you in defining what is essential to you and your organisation. They also help you track your progress and hold yourself accountable.

Important Questions to Ask Yourself Before Setting Business Goals

Before you set your achievable goals, it’s a good idea to ask yourself a few questions to help you restrict your focus and determine what’s truly vital for your company.

#1. Why did you start your business?

When you’re mired down in the day-to-day minutiae of business, it’s easy to lose sight of your why, but reflecting on why you started your venture in the first place may be really beneficial. Do you want to establish a great local business while keeping it in the family? Did you want to expand it to a national level? Or Did you want to reach a certain target market or introduce a new product to a new market? Did you do it to achieve a better work-life balance?

Whatever the reason, come back to your company’s original purpose since your goals should eventually reflect and support that.

#2. What are your long-term goals?

Having an overarching end objective for your organisation is critical, but keep in mind that it may take months or even years to reach. Long-term thinking is required to keep you focused and aiming for the future, but you should not impose long-term goals on your colleagues because it may affect morale; instead, adhere to short-term, measurable aims and objectives.

#3. Am I tracking my short-term goals?

Short-term objectives are fantastic for tracking your success, but if you don’t track them properly, you won’t know how far you’ve come. Your short-term goals, whether daily, weekly, or monthly, should be defined and measurable, with timetables and clear success markers. These are the goals that your company should be concentrating on and tracking on a regular basis.

#4. Do I have a strategy for my goals?

Once you’ve determined your objectives, don’t try to attain them all at once, as this can be overwhelming and lead to failure. Instead, study your goals, assess the resources you have to attain them and plan how you’ll handle them in priority order.

If things aren’t going as planned, don’t be hesitant to reevaluate and adjust timeframes and goals.

#5. Have I asked my employees?

When developing corporate objectives, soliciting feedback from employees can be extremely beneficial. They understand what can be accomplished in a given time frame better than anybody else, and by including them in the goal-setting process, you not only receive well-informed proposals but also empower them in your organisation. This sense of belonging can motivate children to achieve and work harder.

#6. How will I celebrate my successes?

A little praise goes a long way, so be effusive about even minor accomplishments. If you don’t bother congratulating your employees on small victories, they’ll rapidly get demotivated, making it much more difficult to achieve your larger goals.

It is up to you how you reward your employees for meeting targets. It might be as simple as recognising their accomplishments at a corporate meeting or taking them out to lunch to celebrate a successful sales month. Remember that it is the expressions of thankfulness and appreciation that are most important.

Methods for Determining the Right Goals

Many firms employ organised procedures to assist them in determining the best and achievable company goals to pursue. Examples include SWOT studies and Porter’s Five Forces analysis.

#1. SWOT analysis

Many firms utilise a SWOT analysis to decide the best aims to pursue. They can sketch out a path with the most upside and the fewest inherent risks by breaking prospects down into strengths, weaknesses, opportunities, and threats. SWOT analysis is useful because it simplifies the complicated terrain that all firms must navigate into four simple concepts.

#2. Porter’s Five Forces

Porter’s Five Forces is a technique for better understanding the broader marketplace as organisations chart their course. The five forces model, established by Harvard Corporation School professor Michael E. Porter, examines key aspects that determine whether a corporation may be profitable and which business goals are most likely to be achieved. The five forces are as follows:

  • Competitive rivalry
  • The bargaining power of suppliers
  • The bargaining power of customers
  • The threat of new entrants
  • The threat of substitute products or services

Tracking Business Goals and Progress

Businesses must measure their performance in relation to their goals as they progress. Key performance indicators (KPIs) and data reporting are used by many firms.

#1. KPIs

KPIs are the most important data elements for measuring a company’s growth. While revenue can be a KPI, KPIs can be used to track practically every aspect of a company’s growth. If a corporation wishes to broaden its marketing reach, KPIs may include email marketing analytics such as how many people saw an online ad, how many clicked on it, and the cost per click.

#2. Data collection and reporting

Businesses must manage and analyse data after identifying the right KPIs for a given objective and gathering data. If they execute it right, the resulting information can help them optimise their processes.

Examples of Important Business Goals to Consider

These tips can be applied to a variety of enterprises by tailoring them to your own needs.

#1. Boost your sales performance.

Sales growth is a typical goal, but how do you get there? Think about how much you want to grow it and when you want to do it. Do you want to concentrate on corporate profits, product sales, sales per employee, and so on? Do you want a specific end date, such as six months or a year, and how will you track it over that time? You should keep a watch on the company’s performance.

#2. Strive for a better work-life balance.

In recent years, including work-life balance in employee schedules has become increasingly vital for maintaining positive mental health, productivity, and morale. Employee burnout can have major consequences for both your staff and your organisation.

#3. Increase your online presence

Social media is an essential component of the marketing mix, and increasing business sales may necessitate more promotion across several platforms. This could be measured by the number of posts written, the amount of engagement received, the number of followers, or sales generated by the platform.

#4. Make a financial plan.

Financial planning and budgeting are critical in every firm, but many small business owners neglect them because they are preoccupied with day-to-day operations. Taking the time to manage your business finances and set clear financial aims, as well as having a solid accounting system to track your progress, will help you attain your long-term goals.

#5. Create a better company culture

Company culture can be more difficult to define than sales goals, yet enhancing it can have a direct impact on your sales. Employee churn is reduced because happy employees are more productive and less inclined to leave. You can create specific targets based on corporate feedback, awarding employees, workplace changes, incentives, and benefits to create a better environment for your employees.

#6. Improve your employee recruitment procedure.

Talented employees enable better growth, so doing an audit of your present recruitment process should give you a decent indication of how thorough it is. If you’re frequently losing employees or having difficulty filling openings, you know there’s work to be done. Recruitment metrics will differ from company to company, but you might set goals for the number of new employees hired in a given time period, onboarding procedures, and staff attrition rates.

What to Do When Business Goals Fail

Business objectives fail for a variety of reasons. The problem may be with the objective itself, or it may be with the individuals seeking it, persistent competitors, and market changes, among many other variables. When a corporation plans accurately and methodically, it is more likely to identify what went wrong and change accordingly.

Consider the following actions if a corporate aim fails:

#1. Rethink your goal.

Examine your goal again and see if it’s intrinsically problematic. Was it too hazy? Was it implausible? If the aim remains valid despite mitigating circumstances, it may be desirable to try again. Reset your parameters and rethink your goal if it is too vague or difficult.

#2. Make a new aim.

If you decide it’s time for a new goal, examine your goal-setting process and concentrate on a new objective that is specific, difficult, and feasible.

#3. Collaborate with a support group

Working on your company goals alone may reduce your accountability. It can also prohibit you from benefiting from the experiences and creative recommendations of others when faced with a dilemma. Share your objectives with partners and staff so that everyone is working from the same blueprint and understands how their unique efforts fit into the larger picture. To stay accountable, track the company’s development and recognise accomplishments.

How Do Businesses Achieve Success?

Consistency is essential for company success. You must continue to do what is necessary to be successful on a daily basis. This will establish long-term positive habits that will assist you in making money in the long run and creating delighted clients from the start. Customers, too, desire consistency.

What are Achievable and Measurable Goals?

Measurable: With specified criteria that track your progress towards achieving the goal. At the same time, Achievable means Attainable and not Impossible.

What are 3 Keys to Success in Business?

He proposed that the three most important characteristics shared by all long-lasting businesses are Great vision. Excellent financial management.Wonderful individuals.

Which are Your Core Strengths?

Core strengths are often divided into three categories: personal, professional, and social. However, the personal domain is the most important. It could contain things like optimism, charity, vitality, empathy, or honesty. This is the context for every activity you engage in.


Setting achievable goals does not ensure company success, but it is nearly difficult to succeed without them. Every day, SMBs make several small business decisions. Having specific, attainable goals keeps entrepreneurs on track and alerts them when they veer off course.


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