BUSINESS PLAN FOR HOLIDAY LET: Best 2023 Guide (Updated)

Business Plan for holiday let template
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The decision to invest in a holiday let is not one that is made quickly. Numerous considerations should be made before making your final decision regarding whether to launch a business in this expanding sector. The most important thing to consider is a holiday let business plan.  It aids in the formulation of your overall business plan for successfully managing a holiday let. You can also use it to determine risks and success prospects. Also, it is a helpful tool for you to check your progress and remind yourself of your business objectives. Read further to get more knowledge about what a holiday let business plan is and how to write one.

Download our free holiday let business plan template.

What Is a Holiday Let Business Plan?

Your holiday let business plan is a comprehensive set of guidelines, objectives, and frameworks that will guide your decision-making for the present and future of your new company. 

The holiday let business plan will be a great tool to look back to repeatedly to ensure that you are moving on the correct path, as well as assist you to establish the approach you will use to operate your organisation. You can get our holiday let business plan template to help write your holiday let business plan swiftly.

Why Do You Need a Business Plan for Your Holiday Let?

Who wouldn’t be eager to get started as soon as they purchased their houses as holiday let? Any vacancy or downtime on the property translates into additional money leaving your wallet. But before you get in headfirst, remember that the holiday let business plan is what will guarantee you optimize your earnings. With a strong holiday let plan, you can recover the original vacancy costs tenfold.

A business plan for your holiday let is what will ensure that, in addition to making money, you are on the right track, achieving your objectives, and properly gauging your success. For instance, without a business plan for a holiday let in place, how can you be sure that what you are spending isn’t too high or that your average daily rate isn’t too low? This plan will assist you in laying out the foundation of your business and ensuring that you are establishing measurable goals to determine success and profitability.

How to Write a Holiday Let Business Plan

Knowing how to write a proper holiday let business is an extra bonus when you’re preparing to get a holiday let business plan for your holiday let business. We’ve listed below some steps you need to take when writing your holiday let business plan.

Here are the steps:

#1. Executive Summary

Your executive summary is just a few concise phrases that can effectively summarise your holiday let business and contain all of the key details you want to convey to potential customers. This is done so that anyone reading your plan will be able to quickly understand what your business includes.

It could be simpler to start by addressing the infamous five Ws: who? what? Where? When? Why? By doing this, you’ll be able to take in the important information without worrying that you’re forgetting something.

#2. Industry Analysis

Your business management strategy must be competitive and strategic if you want to succeed in the holiday let business sector. By highlighting some salient details regarding current trends and expectations, you can use this section to introduce the reader to the environment of the industry you are entering.

One method for doing this is to do an industry analysis, which entails assessing competing companies in the same niche. This will enable you to develop a winning business plan and ensure that you are a successful business owner. Knowledge truly is power, after all!

#3. Competitive Analysis

A part of your holiday let business plan should include researching your competitors in addition to concentrating on your own holiday let business. Find your direct competitors on the market, then research them to determine how to grow your company. Similar in concept to industry analysis, competitive analysis is done with an emphasis on your immediate competitors rather than the industry as a whole.

#4. Customer Analysis

A customer analysis is the analysis of your target customer. You may operate a profitable holiday let business by understanding your target market and what they want and need. In this section, you’ll outline your target market’s characteristics, including the kinds of visitors your company already serves or intends to serve.

You should develop several in-depth buyer personas depending on the kinds of guests you expect to attract for your business plan. Later on, having a full profile of your ideal customer, complete with details on anything from their age to their income, will help you expand your business. Consider using a fake identity while constructing the perfect guest profile. Give the person a name, age, profession, and other details so they can precisely target the right kind of visitor.

You can use these guest profiles repeatedly to learn how to increase bookings in all facets of your business. With the help of thorough customer analysis, you can predict what your visitors will do and what they will like and dislike about your holiday let.

#5. Management Team

A solid management team is crucial to proving the viability of your holiday let business. It’s an important aspect of your holiday let business plan. Draw attention to your key players’ backgrounds by highlighting the knowledge and expertise that demonstrate their capacity to expand a business.

Ideally, you and/or your team members have firsthand knowledge of managing a holiday let. If so, emphasise your experience and knowledge. Highlight any experience you believe will assist your firm in succeeding, but do so as well.

#6. Operations Plan

Your employment practices, corporate expectations, and how you’ll manage your business’s daily operations will all be influenced by the operations plan. Managing all the financial aspects of your properties, including taxes, insurance, bookings, payment processing, maintenance, and related administrative activities, is part of your daily tasks. Consider how your present arrangement has performed thus far.

#7. Marketing Plan

Describe the tactics you have chosen when focusing on your main markets to generate bookings. Consider both online and offline marketing, along with any external campaigns or promotions you intend to run.

Your marketing plan essentially consists of how you will market to consumers and how you will bring in revenue. Your previously constructed buyer persona will be quite helpful at this point. Knowing the audience you’re attempting to reach will help you determine which websites they frequent and the best marketing strategy to apply.

You can employ a variety of offline marketing techniques, such as posting fliers or business cards at nearby tourist destinations, in addition to online ones like Google Ads and listing your house on various holiday let websites.

#8. Financial Plan

You should discuss your company’s financial history in this section. You can accomplish this by outlining all of your earlier accomplishments and how they contributed to the current status of your company. It’s a must to make a thorough financial plan and estimates. Working with an accountant to complete this section of the vacation rental business plan is a smart option. This will guarantee that your documents adhere to the requirements for financial reporting that investors need.

Your financial plan should include a 12-month profit and loss projection, a 5-year financial growth plan, a cash flow projection, an estimated balance sheet of expenditures for your business, and a cost analysis.

#9. Appendix

You ought to include more helpful information besides financial records. Indicate everything that can support the argument that your vacation rental business plan is viable.

Download our free holiday let plan template.

Free Holiday Let Business Plan Template

The main goal of this free template for a holiday let business plan is to inform you of some additional vital elements you must take into account if you want to run a profitable rental company. In addition to writing a holiday let business plan, you must utilise this free template as much as possible to see immediate results in your firm.

All you have to do is modify this template checklist and complete the tasks that still need to be done.

  • Research your business market
  • Decide your business model
  • Choose a location
  • Get a business plan
  • Choose the equipment you will need 
  • Decide the legal form for your holiday let
  • Prepare a marketing plan
  • Secure funds to launch your business

How Profitable is Holiday Lets?

Yes! Possessing a holiday let might be a terrific endeavor and financially beneficial. Whether it’s to make money, add to retirement funds, or just pay the expenses of having a second home. However, it won’t be profitable until you approach it like any other prosperous business.

What Do I Need to Run a Holiday Let?

The description ought to provide prospective visitors with all the information they require, such as directions to the holiday let, its location, and its amenities. Remember that your holiday let must present itself attractively overall and that the photos are what will ultimately sell it.

How Do You Make a Successful Holiday Let?

Simple precautions to take into account include having enough toilet paper, cleaning supplies, seats for all visitors, and even a variety of extra light bulbs. These seemingly unimportant details, however, will have an impact on how your guests perceive your holiday let.

Is a Holiday Let Considered a Business?

Positively, if the requirements of the holiday let guidelines are satisfied, a self-catering holiday let may be considered a trading business. Such properties frequently meet the requirements for small business rate relief, which exempts owners from paying business rates.

Is Buy-to-let Worth it in 2023?

If you do not have at least 30% left over after operating costs, it is not worthwhile to consider being a landlord. You’ll need to budget money for renovations and repairs. In the uncommon event that a tenant damages your property renovations may be necessary.

What is the Average Occupancy for Holiday Lets?

Remember that the typical occupancy rate is roughly 21 weeks. However, some more well-liked places have an occupancy rate of about 24 weeks.

How Much Can You Make From a Holiday Home in the UK?

Your income potential is increased by the much higher weekly rate charged for holiday let. The typical holiday let owner earns about £30,000 annually.

Can You Make Money From Holiday Lodges?

People will enjoy a vacation lodge as much as you do if it’s in a stunning location and has all the conveniences of home. The lodge can be easily rented out between your visits to make money.

Final Thoughts

You will be able to obtain the financing you require from lenders or investors if you have a well-thought-out holiday let business plan. Also, developing a workable strategic plan for your holiday let business will aid in identifying potential hazards prior to outside investment. You can develop a professional plan using the above basic approach, but for an even better experience, you can also use our ready-to-use holiday let business plan.


Do I need a business account for a holiday let?

Maintaining an accurate record of the revenue and expenses associated with your holiday let is crucial. In light of this, opening a business bank account might be wise. An organization’s bank account functions similarly to a person’s.

Do you pay tax on holiday lets?

Profits from your vacation rental, like those from any business, will be subject to income tax. However, there are several legal ways to lower your income tax lawfully. You will have to pay interest if you have a mortgage on your FHL.

What expenses can I claim on a holiday let?

For furnished holiday let, the entire mortgage interest can be deducted. There are maintenance fees for the vacation rental, such as cleaning and gardening. including insurance for vacation rentals, accounting costs, advertising costs, platform fees for use of internet services, and dues for landlord/property association membership.

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Profits from your vacation rental, like those from any business, will be subject to income tax. However, there are several legal ways to lower your income tax lawfully. You will have to pay interest if you have a mortgage on your FHL.

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For furnished holiday let, the entire mortgage interest can be deducted. There are maintenance fees for the vacation rental, such as cleaning and gardening. including insurance for vacation rentals, accounting costs, advertising costs, platform fees for use of internet services, and dues for landlord/property association membership.

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