How to Create an Amazon Storefront in 2023

amazon storefront
Photo by Tobias Dziuba

Are you curious about the Amazon Seller Storefront (also known as an Amazon Store) and how it can help you take your business to the next level? Then you’ve come to the right place. Amazon continues to invest in new tools, services, and programs that help small companies flourish on Amazon, particularly those run by brand-registered sellers.

This article will go over how to start or create an Amazon storefront, the benefits of an Amazon storefront, tips on how to create an effective storefront, and how to promote your Amazon storefront.

What is an Amazon storefront?

An Amazon storefront is a page on the Amazon marketplace where businesses can directly market their products to consumers, along with branded content and lifestyle photos, to create a one-of-a-kind shopping experience for customers looking for specific items from that business’s catalog of offerings.

Sellers have the option of adding all of their products to their storefront or just a handful. They can also establish product groupings, such as “New Arrivals” or “Best Sellers.”  Sellers can contribute content to their storefront in addition to products, such as blog articles, videos, and photos. This content can be used to inform customers about the brand, its goods, and its history.

Can Anyone Start an Amazon Storefront?

No, not everyone is eligible for an Amazon Brand Storefront. To be eligible for an Amazon storefront, you must meet the following criteria:

#1. Brand Registry 

Before you move on to how to start an Amazon storefront, you must register your e-commerce business with Amazon’s Brand Registry programme. This program assists in defending your brand against counterfeiters and other unauthorized merchants on the marketplace.

#2. Professional Seller Account

Change the type of your Amazon account from individual to professional. This means you’ll have to upgrade your seller account to the Professional Selling Plan before you can move on to how to create an Amazon storefront.

#3. Trademarked Brand

The Intellectual Property Office must have trademarked your brand, and you must be the registered owner of the trademark.

How to Create an Amazon Storefront

You must first be a brand-registered seller before you move on to how you can start an Amazon storefront. Once you have completed the necessary prerequisites, you may proceed with the following steps to start an Amazon storefront:

#1. Gather Your Branding Assets

Your storefront, like other product listings or brand assets on Amazon, is an extension of your brand. It should have the same look and feel as any other branding asset managed by your firm, such as your website or physical store. Your team can better convey your message and value in the marketplace and build a unified, streamlined identity across numerous platforms with all of your brand materials in one place.

#2. Design a Storefront Strategy 

Before you get too far into the process of constructing an Amazon storefront, you must have a reason for doing so. A storefront can be used to educate customers about your various items, to add more facts and unique use cases for individual products, or simply to enhance conversions by establishing a larger brand presence on Amazon. Having a strategy in place will assist your team in building the storefront and location-specific items in the best spots.

#3. Create Creative Assets and Images on your Amazon storefront 

Now comes the exciting part. Developing your storefront entails organising all of your creative materials, product listings, bespoke graphics and photos, and even embedding films and banners to strengthen your brand presence. While authentically portraying the brand’s visual identity and message, the visual design of the storefront must effectively communicate the relevant content—and the intended action—to consumers.

#4. Invite input and Edits 

Once your team has created a storefront design, it’s time to solicit input. Because Amazon is such a significant selling channel for so many brands, this investment should receive enough reaction. Your sales, marketing, operations, and even finance teams should review your storefront to verify it is communicating the proper message and is set up for success.

#5. Refine and Publish

Publish your storefront and begin pushing it to clients through paid advertisements and other media. Keep track of store insights and adjust and update your storefront as needed depending on customer interactions, developing trends, and the evolution of your brand over time.

Benefits of An Amazon Storefront

Amazon Storefronts are an excellent method for brands to differentiate themselves on Amazon and establish a distinct presence in the marketplace. After learning how to create an Amazon storefront, the next step is to consider the advantages of having an Amazon storefront. Among the advantages are:

#1. Increased Brand Awareness

Amazon Storefronts assist brands in developing a strong and consistent Amazon brand presence. This can help to raise brand awareness and make it easier for customers to find the brand’s items.

#2. Improved Customer Experience 

Amazon storefronts provide customers with a more personalised buying experience. Customers may quickly browse all of a brand’s products in one location and learn more about the brand by reading its content.

#3. Increased Product Listing Traffic 

Amazon storefronts can help enhance product listing traffic. This is because storefronts are ranked in Amazon search results and shown on the brand’s Brand Store page.

#4. Increased Sales

Amazon Storefronts can assist in increasing sales by making it easier for people to find and buy the brand’s merchandise. Storefronts can also be used to promote special offers and discounts.

#5. Improve Organic Rankings on Amazon SERPs

Another advantage of storefronts is the possibility of improving your Amazon search rankings. This is especially useful for new product releases, which can be expensive to promote because you must actively construct your Amazon SEO ranking from the ground up.

Tips On How To Make Your Amazon Storefront Successful

Here are some pointers for developing a successful Amazon storefront:

#1. Use High-quality Photographs and Films

Photographs and videos are excellent tools for highlighting your items and brand story. Make use of high-quality, visually appealing, and educational photos and videos.

#2. Write Clear and Concise Product Descriptions

Your product descriptions should be clear and concise, and they should contain all of the information that shoppers require to make a purchasing choice.

#3. Use Relevant Keywords 

Use relevant keywords when writing product descriptions and storefront content so that shoppers can quickly find your storefront and products.

#4. Promote Your Storefront 

Once you’ve created your storefront, make sure to tell your clients and followers about it. This can be accomplished using social media, email marketing, and other means.

How to Promote Your Amazon Storefront

Running an Amazon store requires a significant investment of time, effort, and, of course, money. Here are some easy techniques to market your Amazon store and boost sales:

#1. Obtain Amazon Review

Getting more reviews is one of the most effective ways to expand your Amazon business. A new customer is more inclined to purchase your product if they discover that other customers have given it positive feedback.

Furthermore, while deciding whether or not to buy something, people look at the price first, followed by the goods themselves. Buyers are less likely to believe that what you’re selling is worth its price if there aren’t enough (or any) reviews.

#2. Sell on Facebook

Facebook is an excellent platform for promoting your Amazon store. It’s simple to set up and reasonably inexpensive, especially if you’re just getting started. Furthermore, Facebook advertising may be targeted to certain audiences and demographics, ensuring that your ads reach the correct individuals. When someone clicks on one of your ads, they will be taken directly to a product page or an individual listing within your Amazon store (via the “buy now” button).

#3. Know how to Start A Blog to Promote Your Amazon Storefront

Creating a blog is another excellent strategy to market your Amazon store. A blog can be used for numerous things, such as creating additional material and developing authority, trust, and community participation. This can help you draw traffic back to your storefront, which will lead to more sales!

#4. Offer Special Discounts

Discount codes are a terrific way to promote purchases. The more you discount, the more you will sell. Use discount codes to promote your products and upcoming sales. You can provide any type of discount that is appropriate for your store: Percentage off – Buyer has to submit a code during the checkout process to receive the discount (e.g., “40% Off”) Fixed amount off – buyer has to submit a code during the checkout process to receive a fixed amount off.

#5. Content Marketing

Email collection and newsletter distribution are examples of content marketing that can assist in promoting your Amazon store. Having a list of focused emails allows you to send newsletters and even automated communications such as holiday promotions or discounts on specific items.

What is Included in Amazon Brand Analytics?

Six extensive reports are available in the Brand Analytics Dashboard:

  • Amazon Search Terms Report: Discover which terms customers use to find products in Amazon stores.
  • Demographic Report: View aggregate data on client location, gender, age, household income, and marital status in the Demographics Report.
  • Item Comparison Report: Discover which products customers consider after viewing your offers.
  • Report on Alternative Purchases: Examine which products customers purchase after reading your offers.
  • Market Basket Report: Create bundles based on products that clients typically purchase together.
  • Report on Repeat Purchase Behaviour: Discover popular products by looking at what people buy repeatedly.

You can create a tagged source link for your Amazon Storefront by following these steps:

  • Use Amazon’s Campaign Manager to get started.
  • Make a fresh source tag.
  • Connect the tag to the specified storefront URL.
  • To track traffic sources, use this tagged URL in promotions.

Amazon source tags enable you to generate unique links for tracking marketing promotions on your Amazon store analytics page.

Assume you wish to direct traffic from your Facebook page to your Amazon business. To begin, select “Create source tag.” The tagged link would then be given a name. I called this link “Facebook Home Page” in this case.

Finally, you’d use this unique link to promote your Amazon storefront on Facebook. If you don’t already have a website for your e-commerce business, an Amazon store is a quick and easy way to get started.

You should create an Amazon storefront right away now that you know how. It’s quick, simple, and free!

Is Amazon Storefront Free to Use?

Amazon Stores is a self-service advertising platform that allows you to create a dedicated brand destination on Amazon. Creating a store is a fantastic way to exhibit all of your products and raise brand awareness through an easy-to-use interface.

Are Amazon Business and Amazon Storefront the same thing?

Simply put, corporate accounts are for purchases and seller accounts are for sales.

To share your Storefront link, you must have a TikTok Pro Business account; once that is set up, you will be able to add a link to your profile that will direct customers to your Amazon Store. Your social network profile or group must have a considerable number of organic followers or likes (at least 500 in most cases).

 How Much Do You Make From Your Amazon Storefront?

Commissions earned range from 1% to 20% for each sale, depending on the category. The more time you devote to your storefront and the more visitors you direct to the things you recommend, the more money you can make.

How Many Followers Do You Need to Be a Paid Influencer?

Macro-influencers are those who have between 500,000 and 1 million followers on a social network. The majority of influencers have between 10,000 and 50,000 followers. Nano-influencers with fewer than 1,000 followers exist in highly specialised niches.


In conclusion, starting an Amazon storefront requires a strategic endeavor that combines creativity, business acumen, and a thorough understanding of your target audience. As you’ve learned throughout this blog, each step, from deciding on a niche and products to building an eye-catching storefront, can shape a distinct and memorable online shopping experience. Amazon’s platform is increasingly relying on brands rather than individual vendors.

Sellers that participate in brand registry can use these new tools to develop a brand identity, convey their distinctive story, and engage customers in ways that distinguish them in the competitive e-commerce landscape.


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