Tumblr is the social media’s black sheep. True, not everyone is present. However, the platform’s users are among the most interesting you’ll ever come across online. The first reason to consider using Tumblr for business is because it is free.
That’s probably one of the reasons Tumblr has lasted so long. It’s one of the original social networking platforms. And a location where you can create great promotions for your company.
If you’re a business owner who hasn’t started using Tumblr to market your brand yet, now is the moment. Please read on to find out why:
What Exactly is Tumblr?
Passionate netizens used to go to Tumblr to communicate the language of their souls. For a long time, this took the shape of fanfiction for almost everything.
But, at its heart, it was a location where short blogs known as “tumblelogs” thrived. Tumblr, unlike most modern social media networks, allows full customisation.
Users were able to display their own unique aesthetic. This made the platform’s pages appear far more organic and authentic, giving Tumblr the ideal home for niche culture.
Your brand might become a part of this culture, allowing you to reach a more engaged market. Cross-posting can even be used to bring visitors from other social media sites to Tumblr and vice versa.
Tumblr for Business
Though many businesses avoid utilising Tumblr for promotion, it is the finest location for content creators to find an audience. Tumblr has millions of users, with over 200 million blogs posting 80 million posts per day. They are also of various ages and personalities. Essentially, you are getting the opportunity to communicate with such a wide and diverse audience without committing too much.
The dashboard is the most popular spot for people to spend their time on Tumblr. It means that posting high-quality content on a regular basis increases the likelihood of users viewing it. It is a method of promoting your brand without making your followers feel as if you are forcing an advertisement on them. The reasons are straightforward: people may be following you because they relate to your material. It is the material people wish to see and get.
With each passing day, technology advances, and consumers already have a good understanding of the products and services they want to purchase. In this case, if your organisation has a negative internet reputation, your customers may see unfavourable reviews and comments, which will harm your business. Tumblr comes in handy again, as it is ranked first in social sentiment towards brands.
Post Types on Tumblr
Tumblr has seven different types of blog posts that behave similarly to templates:
- Text posts can be as long or as short as you want them to be. When creating a text post, you may input a title and any text you want to share.
- Quote posts: Quote posts, for example, feature a quote from a celebrity or book.
- Chat posts: These are used to share conversations. With chat posts, you can also specify a title. There is a text field behind the title box that will structure your chat to look like an instant messaging conversation.
- Link posts: This style allows you to share a link. After pasting the URL, you’ll see a preview with the title (which you may click and alter) and image, as well as another box below.
- Photo posts: You can upload single photographs or collections of images, which Tumblr allows you to arrange in a variety of ways.
- Video posts: You have the option of embedding videos from other websites, such as YouTube, or uploading your own.
- Tumblr audio posts uploads are often music, though some users record themselves speaking and share them on their blogs as podcasts.
You can publish a post right now, save it to your queue, schedule it for later, store it as a draught, or post it privately so only you have access to it. Tumblr queues are similar to scheduling things for later, but Tumblr selects when to post them. The queue is an excellent approach to keep your blog active even if you don’t have time to update it every day. Tumblr can be configured to automatically publish a particular number of queued posts within a certain time range.
How to Use Tumblr for Business
Tumblr can help your business in the following ways.
#1. Use it as a website.
Because Tumblr allows you to customise your blog, many business owners utilise it as their website. There are a variety of premium and free themes available for usage, or you can develop your own.
Tumblr is the way to go if you want to begin quickly without investing a lot of time and effort in constructing a full site.
#2. Promote your business on Tumblr.
Tumblr provides many possibilities for businesses interested in advertising on the platform. Among the alternatives are native ad experiences and personalised opportunities tailored to your company’s specific requirements. The vendor also has what it calls the “Tumblr Creatr Network,” a group of artists and designers with whom businesses can collaborate on advertisements.
Tumblr, like most online platforms, has an advertising policy that limits what can and cannot be used in advertisements in accordance with the company’s own “guiding principles” and legal laws. Tumblr encourages advertisers “be honest to a fault” and imaginative since “Tumblr users appreciate that.” To begin, business owners must simply fill out a brief form on Tumblr’s advertising website.
#3. Identify trending topics.
Tumblr’s trending topics page (in the “Explore” section) is full of news and conversation pieces, just like other social networking sites. It displays the most popular articles, blogs, and topics. Take note of what’s working effectively on the platform and figure out how to make a posting about those topics work for your company. Just make sure the issues are related to your brand, or you’ll appear inauthentic and target the incorrect audience.
#4. Gather insights into your audience.
Tumblr cannot handle analytics on your page, but it connects perfectly with Google Analytics. You may connect the two to determine the number of blog visitors and the frequency with which they visit. Other data offered include the search terms that bring your page up and the location of your audience.
#5. Know about the Tumblr community
Tumblr serves as a large community that supports smaller communities in the form of fandoms. These fandoms are essentially groups of people who have a shared interest. These interests can range from television series, movies, comic books, literature, video games, and so forth.
Because the majority of Tumblr users are young, you can easily reach millennials and Generation Z. Keep this in mind when you plan how to promote to your target demographic. It is also highly encouraging when it comes to exchanging information. You will meet people who you can relate to, and you may stay anonymous if you like. Aside from that, the Tumblr community is a big supporter of mental health awareness. Tumblr, on the other hand, entertains everything, whether it’s memes or real news items.
Pros and Cons of Using Tumblr for Business
Tumblr can be an effective tool for marketing your company and communicating with consumers and new customers, but it also has limitations. Tumblr’s advantages and disadvantages are listed below.
Pros of Using Tumblr for Business
#1. You can reach out to a younger audience.
The bulk of Tumblr users are Millennials and Generation Z. As a result, if your target clients are young, Tumblr is an ideal alternative for your marketing activities.
#2. You can employ visual media.
Tumblr may be a good choice for your business if you prefer visual forms of marketing and advertising. The network is largely focused on photographs and art, making it an excellent way to visually promote your business.
#3. You can create a website.
Tumblr is so adaptable that it can function as your company’s official business website. In fact, rather than hiring a developer, it’s generally a less expensive option to build a site. However, depending on your target audience, some people may be able to detect right away that your website is a Tumblr page, which may not come across as the most professional.
The disadvantages of utilising Tumblr for business
#1. Its popularity is dwindling.
Since 2018, Tumblr’s readership has been declining. This is due to the platform’s decision to exclude NSFW content, which is a far bigger concern than it appears on the surface. Tumblr was one of the only big social networking networks that allowed NSFW content, thus millions of people quit in protest when the ban was implemented. Few of them have returned.
#2. It is not as widely used as other social networking platforms.
Even before the user exodus a few years ago, the platform’s user base was never as large as that of Facebook, Twitter, or Instagram. Tumblr marketing has always been a choice made by small business owners, understanding that they will reach fewer individuals than they would with competing solutions.
#3. It is difficult to engage senior clients.
If you sell items or services to older populations, Tumblr may be a good place to start. The platform’s user base is young, with the majority of users aged 15 to 35.
Tumblr Terminologies
The following is some Tumblr lingo that you will most likely encounter when you begin to navigate the platform.
- Reblogging: Reblogging is similar to retweeting on Twitter. You can reblog a post in its entirety or add your own commentary or images. Reblogging is typically how users respond to postings, and most users reblog more than they produce posts.
- Notes: A note is when someone reblogs or likes your content. Under each post, the number of notes is displayed. Popular postings frequently have thousands of comments, and many have been circulating for years on Tumblr.
- Asks: Tumblr has various tools that allow users to communicate with one another. Asks is one of them. Each blog contains a “Ask” area where users can submit questions or comments. You can react to someone’s question either privately or publicly.
- Submit: While photographs and links cannot be supplied via the Asks system, they can be shared via the “Submit” button.
- Hashtags: Tumblr hashtags are similar to tagging on other social media platforms, but there are some important differences. On Tumblr, for example, they can be as long as you want and include spaces. These hashtags are written beneath a post and can also be used to organise posts.
Can You Make Money from Tumblr?
You can generate money on Tumblr by adding affiliate links in addition to enabling advertising to be presented to readers of your Tumblr site. You can, for example, join the Amazon Associates programme and post Amazon links on your Tumblr.
What Type of Business is Tumblr?
Tumblr (pronounced “tumbler”) is a microblogging and social networking website started in 2007 by David Karp and is now owned by the American corporation Automattic. Users can utilise the service to submit multimedia and other content to a short-form blog.
Is Tumblr a Good Marketing Tool?
Tumblr is a fantastic medium for connecting with others and sharing ideas, but it can also be an excellent marketing tool. Investing in Tumblr marketing can assist firms in reaching a large audience and establishing an online presence.
How Much Does it Cost to Make a Tumblr?
Tumblr is generally free to use. You may write your own blogs, read other people’s postings, and generally utilise all of the platform’s essential features for free. Tumblr is primarily supported by advertisements, but there are a few premium services. Users can pay to have advertisements removed from their experience.
Can You Make a Living Off of Tumblr?
Yes. Display advertising is one of the simplest ways to generate money on Tumblr. You can join an advertising network like Google Adsense or Yahoo Bing Contextual Ads. When people browse your posts or click on the adverts, you’ll earn money.
Conclusion
Take the time to learn the broader community and locate your niche where your company best matches to secure your success as a business on Tumblr.
Don’t behave like a brand. Adopt a personality that is relatable and, most importantly, genuine so that the Tumblr community will respect you. Consumers and brands can retain humanlike interactions, and Tumblr is one way for your company to do so.
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