As a small business owner, you put your money into the most important aspects of your company. Is there money set aside for your operations department? Check. Do you have funds set aside for your sales team? Check. Do you have money set aside for your human resources department? Check. Why would you choose custom packaging over regular, non-customized packaging when you have so many important business areas to fund? As the world of online shopping expands, the packaging in which your things are delivered is becoming increasingly important. Custom small business supplies for food can use unique packaging to differentiate themselves from the competition, increase brand awareness, and attract new consumers. Still not persuaded? Continue reading (trust me).
Small Business Challenges
We understand that the most crucial aspects of your business are its functionality, product quality, and customer/employee care. You don’t have a limitless amount of available cash as a small business owner. So you have to be selective about where you invest your money.
We understand what you’re thinking: packing can cause a slew of issues for your small business, including (but not limited to) the following:
- In order to meet minimum order quantities, which can mean wasting money when you have to buy more than you actually need,
- Dealing with inappropriately-sized packages for your products. Meaning wasting money on boxes that are too large and spending money on extra materials to keep your products safe
- Having to spend more to ship large packages
- Having the inability to try different packaging designs and looks due to long-run and large-order requirements
Okay, you’ve persuaded us that custom packaging isn’t a good idea. It’s now up to us to persuade you of the importance of custom packaging.
Investing in Food Custom Packaging for Small Business Supplies
Investing in Food custom packaging for your small business supplies is a wise decision. To demonstrate why custom packaging is a wise choice for you, we’ve assembled three separate explanations.
#1. Save Money & Make Money
Custom food packaging for small business supplies is an excellent way to not only save but also earn money.
You can specify the particular proportions that make for the ideal package-product fit with custom packaging. This includes avoiding squandering money on (1) overly large boxes and (2) additional packing materials to preserve your goods. Good product fit increases your attraction to customers. Especially those who choose to buy from companies that invest in eco-friendly packaging. You may give an eco-conscious product that stands out by using eco-friendly packing materials (such as kraft) and reducing waste and extra resources.
You can save money in the long term by customising the size of your shipments. Which would otherwise be spent on large-dimension and product-protection charges.
Consumers who regard your products as high-end will find your packaging appealing if it fits your products well (along with stylistic choices that go beyond a simple brown box). People who enjoy your packaging are more likely to buy from you again and to suggest you to their friends and family. Which means more sales and money in your pocket.
#2. Build Brand Awareness
When you engage in bespoke packaging for your small business, you are assisting in the development of brand awareness. You can ensure that everyone who receives your box knows it’s from you by customising it with vivid and enticing colours, high-quality graphics, and logos.
This can include imbuing your package with your brand’s personality. Is your small business well-known for its wit? Use your most well-known words on the outside and inside of your packaging. As well as on accessories like product holders and packing tape. Is your small business known for its dedication to environmental stewardship? Incorporate this into the colours and graphic components of your package.
By customising your packaging to suit your brand, you’re providing additional promotion that helps raise awareness of your small business and puts you in front of consumers’ minds.
#3. Enhance Consumer Experience
Plain brown boxes can’t compare to the personal experience customers have with your small business when it comes to custom food packaging for small business supplies. By giving your packaging great thought and effort. You can ensure that your small business makes a positive first impression on customers and keeps them coming back for more. Including affordable extras like stickers or “Thank You” cards in your custom packaging makes your small business stand out. While also making the customer experience more memorable.
Showing off packages online has increased dramatically in today’s world of social media and unpacking culture. When customers find your small business’ food packaging appealing, they are more inclined to share it with their friends, family, and followers. Given the social media and word-of-mouth exposure, you’ll obtain (which can save your small business money that would have been spent on traditional marketing and advertising efforts), this is also a marketing technique worth the investment.
Custom Packaging on a Small Business Supplies Budget
We understand that, as a small business, fiscal issues are at the forefront of your mind. As a result, we went ahead and discussed strategies to approach custom packaging while keeping your budget in mind.
- Include inserts in your small business packaging to boost order size, brand awareness, customer attractiveness, and word-of-mouth marketing. Crinkled paper, stickers, “Thank You” cards, and other inserts are simple and inexpensive methods to improve yourpersonalisedd package.
- Invest in less expensive packing materials like Kraft to create your small business’s image while maintaining a sense of elegance that buyers will appreciate. You can ensure that your small business stands out from the competition by carefully selecting aesthetic choices. This can involve adding creative but inexpensive extras like tissue paper filler or stickers to the interior and exterior of your package. As well as using high-quality, attention-getting designs on the interior and exterior (anything is better than a plain box).
- As a low-cost alternative that adds appeal, use your small business’s colours on the exterior and interior of your packaging. Without the (1) time, (2) effort, and (3) money of engaging a designer, simply utilising vibrant and attention-grabbing colours on your package that go beyond the standard brown clients are used to can function as your own graphic design. Furthermore, choosing low-cost tissue paper, ribbon, or insert card with brilliant colours might improve your packing while staying within your budget.
6 Eye-catching Small Business Packaging Ideas
For an eCommerce business, think of your shipping container like a storefront. Just like a stunning window display, a well-designed shipping container will leave a positive first impression on your customers. And will tell them how they should think about your brand.
Here, we will take a look at three different types of shipping container customizations. At three different price points, as well as creative examples of each kind of customization.
#1. Fully Customized Packaging
Price ranges from $5.00 to $40.00 per personalised package (depending on size and extent of customization)
Fully personalised packaging refers to boxes, mailers, or other types of shipping containers that have your logo and other graphic elements on both the inside and exterior of the container. Fully customised shipping materials, on the other hand, are ones that have been branded and developed in a way that goes beyond simply adding a logo and creates a more personalised and brand-facing experience.
This form of unique custom packaging is usually the most expensive, but it has the greatest impact. This type of packaging is usually for higher-end products or subscription services.
For example, for each of its quarterly deliveries, FabFitFun (FFF), a high-end seasonal beauty box subscription firm, generates fresh seasonal boxes. These four boxes, along with the merchandise within, are FFF’s sole chance to leave a positive impression on its clients and keep them coming back. As a result, it’s no surprise that FFF spends a lot of money on packaging materials to improve the consumer experience and brand recognition.
Here’s an example of FFF’s packaging. As well as some examples of other totally customised packaging options for your small business.
#2. Printed Stock Packaging
Price per piece: $1.25–$20 (depending on size and extent of customization)
Another way to personalise your packaging is to use printed stock boxes. Printed stock boxes are made by printing your logo on the outside of a stock box or other shipping container. This form of personalisation is a terrific way to get your company name out there and increase recognition without having to spend a lot of money.
For this form of custom packaging, you’ll want to make sure your logo is prominently displayed either on the top or on the front of the box, facing right-side-up. Also, use a dark enough ink to generate contrast for optimum visibility.
#3. Exterior Logo Stickers
Price per sticker: $0.06–$7.00 (depending on size and extent of customization)
A branding sticker is another element you can add to the exterior of your shipping materials to provide a sense of personalisation. This is the cheapest choice for branding, and after the stickers and boxes are ordered, the assembly may be done in-house to save even more money.
Package Insert Customizations
You can add unique, bespoke touches to the inside of your items in addition to the outside of your shipping container. Perhaps you include a handwritten message on branded stationery, wrap your goods in tissue and seal it with a logo sticker, or include a fun branded decal that consumers can stick on their water bottles. This is a fantastic way to personalise your “unboxing” experience, increase brand awareness, and enhance your items.
We’ll look at some unique ways to fill your packages and give a personal touch to your brand’s experience.
#4. Thank You Notes and Offer Cards
Price of each card: $0.05–$1.00 (depending on customizations and stationary quality)
Adding a personal touch to your packaging is as simple as writing a handwritten thank you letter, signing your name on a preprinted card, or attaching a promotional voucher for your shopper’s next purchase. Customers can interact with your business in new ways with cards and notes, which can help them remember you the next time they shop. It may even impress them so much that they share their experience on social media in this frenetic, impersonal world.
For purchases above $200 in my store, for example, we would provide handwritten thank you notes. These messages were well-received by women, and they helped us gain repeat business and even a few social media mentions. They were simple to make: our owners would buy blank stationery, and we would fill them out with personalised letters when we had free time in the business.
#5. Logo Tags or Stickers
Price range: $0.10 to $2.00 (depending on material and size)
Adding a modest personalised touch to your package with a custom logo tag or sticker is a terrific way to do so without breaking the bank. Custom tags are commonly found on clothing, less-priced trinket goods, and the exterior of box products. Vistaprint is a fantastic place to get personalised logo tags printed.
#6. Custom Tissue Paper and Inner Packaging
Price range: $0.02 to $4.00 (depending on material and size)
Wrapping individual products within your packages is another method to improve your packaging and give it a personalised touch to strengthen your brand. This will demonstrate to your clients that you care about their order and that their merchandise is valuable. It will also make your brand stand out if you utilise custom tissue paper or other branded materials. It will serve as another opportunity to boost brand recognition.
Consider wrapping clothing and fabrics in tissue paper, placing glass items in well-protected boxes, and storing jewellery in compact, cushioned containers. Some items will require additional protection, while others will simply look better when wrapped. Consider branding your inside wrapping materials for whatever reason you have.
FAQ
What is the main objective of packaging?
The primary purpose of packaging is to protect its contents from any damage that could happen during transport, handling, and storage. Packaging retains the product intact throughout its logistics chain, from the manufacturer to the end-user.
What are the 3 P's of packaging?
To recap, if you want to improve and make your packaging stand out, don’t forget the 3 P’s: protection, preservation, and Presentation! Increase your shelf life, reduce spoilage, protect yourself against damage, and effectively boost brand awareness!
What are two goals packaging?
Packaging and package labelling have several objectives:Â Physical Protection: from shock, vibration, compression, temperature, etc of the objects enclosed in the package. Barrier Protection acts as a barrier from oxygen, water vapour, dust, etc.
